3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded in 1961 by Mario Dedioniggi. Dedioniggi was a talented engineer. Clever at manipulating and bending steel tubes, he was taken on as a young man by the Ambrosio concern (which continues to this day). There, he learned to fashion the bars and stems desired by racing cyclists. After 10 years at Ambrosio, he left the firm to set up shop on his own taking a key decision to switch production to aluminium alloys allowing him to make critical components such as bars, stems and seat pillars much lighter in aluminium alloy, with no loss of strength. To this day, 3T is clear about its aim – to make cycle components that are strong, safe, light, and look great. Components that riders love.