Latest News & Launches

We are pleased to announce the opening of our fourth multisports store this February, in Wilmslow, Cheshire.

Matt Stephens chats to ultra-distance bike racer, content creator and charity fundraiser Chris Hall about his recent challenges for Movember.

The legend is back, and it's lighter, smarter, and more refined than ever. We took a peek at the new Specialized Aethos.

Check out Matt Stephens' conversation with Amy Hudson on World Mental Health day.

Luma recently got her hands on the new Specialized Diverge Gravel Bike. After a first spin, see how it rides and what stood out.

Cervélo has officially announced the latest iteration of its flagship aero road bike, the S5. We take a closer look at this pro ready machine.

We joined British based team Tofauti Everyone Active Macro as they took on the u19 Tour of Flannders. Where are the next crop of race talent are battling it out for pondium places and professional contracts.

It’s official. Dame Laura Kenny is a Sigma Sports ambassador. We are truly honoured and incredibly excited to be working with Great Britain’s most successful female Olympian.

We are pleased to announce the opening of our third multisports store this spring. Located in Letchworth Garden City, North Hertfordshire.

A high performance aero bike, new from Van Rysel for 2025, the RCR-F Road Bike is hot property. We enlisted the help of Dan Jones to bring a team spec RCR-F bike from Van Rysel's Lille headquarters to the Sigma Sports Hampton Wick store.

The iconic SuperX returns, reimagined as a lean, mean, gravel-racing machine. Engineered for top finishes and personal bests, from the wide-open plains of Kansas to your local group ride, this bike is built for speed.

The most powerful and capable Wahoo bike computer ever. Take a look at what makes the Wahoo ELEMNT ACE a market leading device.

If SRAM's wireless eTap was a bold step forward in terms of delivering clutter-free, intuitive and consistent shifting, then the new SRAM eTap AXS platform (pronounced ‘access’) could well be one giant leap that sets a whole new benchmark in ride experience.

Read on to find out what happened when we joined EF Education-EasyPost and Cannondale in Nice for the final weekend of the 2024 Tour de France.

The Specialized Roubaix SL8 is the result of twenty years of singular development. The fastest possible frame with a rider suspended above it. We take a look at the new road bike.

Learn more about the Specialized Tarmac SL8 Road Bike. A machine that has been pushed to an astonishing new level.

Fantastic additions to Wahoo's training ecosystem, we take a closer look at their KICKR MOVE Smart Trainer and KICKR BIKE SHIFT.

Looking into the Specialized S-Works range, we identify the key features that set it apart from the rest of the market.

A Shimano product launch always garners attention, and for a brand with such a sizable history and background in innovating our sport, we’re always eager to see which direction one of cycling’s biggest players takes. With the Shimano Ultegra R8000 groupset finally unveiled and unleashed on the market, the buzzword is customisation.

Fantastic additions to Wahoo's training ecosystem, we take a closer look at their KICKR MOVE Smart Trainer and KICKR BIKE SHIFT.

Garmin's latest releases in the Edge line-up, the 540 and 840 units include advanced features to help you plan rides, train for events and races and explore on and off road. Discover what's new on the Sigma Sports Hub.

Specialized manufacture the Crux and Diverge Gravel Bikes to tackle a wide range of off road needs. Find out which platform is best for you in our handy guide.