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Specialized SL9
Built to hold a line at speed. The S-Works Tarmac SL9 is Specialized's fastest race bike yet. Find out more
Universal Colours
Built for every ride in the calendar. Universal Colours' range runs from summer jerseys through to thermal bib tights. Find out more
Rapha New Season
The seasons change. Rapha's new range is built for every ride in between, whatever the weather. Find out more
Garmin Fenix 9
Satellite and LTE connectivity, voice, text and SOS from your wrist. Find out more
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Latest Guides
Best bike lights 2026
Whether you're riding around city streets, in the countryside or off-road, this guide to bike lights will tell you all you need to know so you can stay safe. Find out more
SHIMANO launches SPD-SLR
Shimano launches SPD-SLR: A new generation of road pedals, cleats and S-PHYRE shoes Find out more
Garmin CIRQA vs Garmin Watch: Which Is Right for You?
Should you choose the streamlined CIRQA Smart Band or the greater functionality of a Garmin watch? Find out more
Specialized Tarmac SL9 Road Bike
Learn more about the Specialized Tarmac SL9 Road Bike. The latest evolution of its flagship race bike, building upon one of the most successful all-round road bikes ever produced, find out more about the SL9. Find out more
How to Choose Running Shoes
Whether you are planning on starting small or training up for your first marathon, running shoes are the most important thing to consider when choosing your kit. But why choose a technical running shoe over a comfortable athleisure shoe? Find out more
Cervelo Soloist vs New Cervelo Soloist Road Bike
Following its successful reintroduction in 2022, Cervélo has now unveiled a completely redesigned Soloist for 2026. Find out how does the new Soloist compare to the outgoing model. Find out more
Best Cycling Helmets for 2026
We've put together a comprehensive guide to helmet styles, safety technology and what to look out for, so you can shop with confidence. Find out more
Best Gravel Bikes
We've selected our top picks when it comes to gravel bikes you can buy in 2026. Check out these stunning options for exploring the trails on. Find out more
Sigma Sports Shop Online or In-Store
Premium Bikes, Cycling Apparel & Triathlon Kit
Visit us online or in store at Hampton Wick, Oakham, Letchworth or Wilmslow. Explore our bike shop and find a comprehensive range of road and gravel bikes, components, apparel, accessories and triathlon kit from the leading brands in endurance sports.