Never content with their latest cycling component innovation, SRAM has always viewed progress as a continual process. This has lead them from six people in one place to over 2700 staff in over 20 locations on six continents. SRAM has a real passion for cycling that ensures they produce the best groupsets, loved by cycling professionals and amateurs alike. Their first electronic shifting system, Red eTap, is precise and reliable and is the groupset of choice for many pro riders. Focussing on bicycle components alone has allowed SRAM to excel in this area with no distractions.
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