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Specialized has one of the richest histories within the cycle industry. With over 34 years of experience from the production of the very first mountain bike, the Stumpjumper, to the development of the ultimate sportive road bike, the Roubaix. A slogan used for many years is "Innovate or Die", this may sound drastic but it summarises the passion for cycling and the constant development of cycling related products Specialized have.

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