Explore the latest Sigma Sports stories featuring the latest episodes of the Cafe Ride, Soigneur, deep dives into some of our favouite brands, bucket list cycling destinations much more.
Latest Stories
Imogen Cotter - Resilience and Reinvention
The Irish national champion, Imogen Cotter, reflects on her rapid rise, a life-changing crash, and building a new future in cycling media.
Alistair Brownlee - Life After Gold
Speaking from his home in Yorkshire on the Sigma Sports Unplugged Podcast, Alistair Brownlee reflected, with Matt Stephens, on a year of “retirement” that looks anything but sedentary.
The Sigma Sports Cafe Ride - Alex Yee
Matt Stephens joins Olympic and World Champion Alex Yee on a training day in this triathlon themed episode of the Sigma Sports Café Ride.
The Juniors on the Road to the Pro Peloton
We joined British based team Tofauti Everyone Active Macro as they took on the u19 Tour of Flannders. Where are the next crop of race talent are battling it out for pondium places and professional contracts.
Cafe Ride
The Sigma Sports Cafe Ride - Lucy Charles Barclay
Matt Stephens jets off to the Canary Islands for what he hoped would be a nice relaxing holiday...
The Sigma Sports Cafe Ride - Romain Bardet
Matt Stephens is in Auvergne for a Sigma Sports Café Ride with one of France’s most beloved riders, Romain Bardet. Find out more about the episode and watch it here.
The Sigma Sports Cafe Ride - Mads Pedersen
Matt Stephens is back in the Cote d’Azur for a Sigma Sports Cafe Ride with one of the fastest men on the planet, Mads Pedersen.
The Sigma Sports Cafe Ride - Danny MacAskill
Matt Stephens joins Danny MacAskill on a whistle stop tour of Edinburgh, as he revisits the sites and street furniture that made him a household name in this episode of the Sigma Sports Cafe Ride.
The Sigma Sports Cafe Ride - Kasia Niewiadoma-Phinney
Matt Stephens is guided through the lanes of Girona and Banyoles by former Tour de France Femmes avec Zwift champion Kasia Niewiadoma-Phinney in this cracking episode of the Sigma Sports Café Ride
The Sigma Sports Cafe Ride - Alex Yee
Matt Stephens joins Olympic and World Champion Alex Yee on a training day in this triathlon themed episode of the Sigma Sports Café Ride.
Other Stories
Top 5 Most Scenic Cycling Routes in the UK
Pour yourself a brew, put your feet up and read on to discover just some of the fantastic and most scenic cycling routes around the UK.
Best Gravel & Bikepacking Routes in the UK
This comprehensive guide brings together the UK’s top-rated long-distance and traffic-free routes, alongside practical planning advice to help you find unforgettable gravel bike rides — whether you’re heading out for an afternoon spin or a week-long expedition. Here, you'll discover some of the best gravel bike routes in the UK, perfect for riders seeking adventure, variety, and stunning scenery.
The UK’s Most Family-Friendly Cycle Routes
Cycling in the UK offers far more than a means of getting from A to B. If you’re looking for a relaxed family ride, Britain’s cycling network provides routes to suit a wide range of abilities and interests. A well-chosen route can transform a simple ride into a truly memorable experience.
312 Kilometres Against The Clock
Read about Zach's Mallorca 312 ride on the Sigma Sports Hub. Find out about the kit, clothing nutrition and more required to complete the event.
Tour de France EF Education-EasyPost
Read on to find out what happened when we joined EF Education-EasyPost and Cannondale in Nice for the final weekend of the 2024 Tour de France.
A beginner's guide to taking the perfect cycling photo
Taking a cycling photograph is one thing, taking a photograph you'll want to post on social media or print out for your living room wall is another thing altogether. We've sat down to compile our top tips for taking the perfect cycling photograph, and no, it's not all about gurning, wheelies and selfies.
Colnago Factory & Museum Visit
A mecca for cyclist’s, the Cambiago based headquarters of Colnago, just outside Milan, contains a museum housing a huge range of Colnago masterpieces, past and present. Every one of their latest and greatest C64 road framesets is hand built in the factory underneath Ernesto’s house, and we were lucky enough to get a tour of the whole complex.
Soigneur
Marna Coffee Kingston upon Thames
Relatively new to the bustling scene of eateries that call Kingston upon Thames their home, for our first ever gravel Soigneur instalment, Ione and Liam visited Marna Coffee.
Soigneur - Hambleton Bakery
Heading to the Midlands for our Soigneur series, we joined Daisy and Natalie as they headed off road on their gravel bikes to visit Hambleton Bakery.
Lodestar Coffee Clapton
The gateway into the Essex and Hertfordshire lanes, Lodestar Coffee is in their words, 'here for good coffee and conversations' and who are we to argue?
Pharmacie Coffee Roasters Lewes
Pharmacie Coffee Roasters may sit in relative obscurity on an industrial estate just outside of Lewes but as Alex and Amy found out, it really is a gem for cyclists on the hunt for coffee.
Cadence
A few miles inland from some of Britain's most picturesque coastline, Cadence's Litlington cafe is nestled in the heart of the South Downs, making it the perfect stop off for those looking for a coastal adventure.
Kaffeine Eastcastle St, London
A Central London hotspot for those looking for the perfect the coffee stop, Kaffeine serves up delicious food with a smile.
Water Lane Twickenham Waterside
Located a mere hundred metres from the banks of the River Thames, Water Lane Coffee is a bustling addition to West London's food and drink scene.
Bucket List
A Cyclist's Bucket List: Look Marmotte Gran Fondo Alps
The Look Marmotte Granfondo Alps is one of Europe’s largest and longest running gran fondo’s. First conceived in 1982 and despite having almost 7000 places available, entries sell out incredibly quickly every year. Based in the heart of the relentlessly picturesque Rhone Alps area of France, the gran fondo starts near the bottom of the famed Alpe D’Huez climb, in Bourg d’Oisans and finishing at the summit of Alpe D’Huez after a gruelling day in the saddle.
A Cyclist's Bucket List: Morocco and the Atlas Mountains
Continuing our cyclist bucket list series we have gone slightly off the beaten track for our latest instalment, as we joined cycling vlogger, Francis Cade, and HotChillee for a unique Moroccan gravel riding experience.
A Cyclist's Bucket List: Germany and The Black Forest
Tackling the German roads would be two steel machines, carrying all our kit as we rode self-supported from camp to camp. In preparation we’d kitted our bikes with Brooks B17 Saddles, and fitted wider tyres, hoping that this would go someway to making living on two wheels for 6 days slightly easier.
Cycling In Tenerife
Tim looks at five very different climbs on the cycling hotspot of Tenerife, from a brutal 4km cliff to a 52km long ascent of Mount Teide right from the beach.
A Cyclist's Bucket List: Girona
A great destination for cyclists and non-cyclists alike, Girona and the surrounding area has it all; smooth quiet roads, mountains, beaches, quality food and plenty of sights to see.
Alto de Letras:
Alto de letras: One of the longest road climbs in the world. Not one to turn down a challenge, I decided to take on this epic climb during a recent holiday to Colombia. Tough, but with views that make you forget the pain, it was definitely the most memorable ride I did in this amazing country.
Brand Stories
History of Sigma Sport: The Story - Part I
With Sigma Sport becoming Sigma Sports on 16th January 2018, we take a moment to sit down with the founders, Ian Whittingham and Jason Turner, to look back on what has been a truly memorable 25 years.
History of Sigma Sport: The Story - Part II
The Millenium Dome opening its doors, Britain’s first Tour de France winner, and Barack Obama becoming America’s first black president - the new millennium was set to shake things up. Having started strong, Sigma Sport entered the 2000s with big ambitions.
Introducing the Sigma Sports Wilmslow Store
We are pleased to announce the opening of our fourth multisports store this February, in Wilmslow, Cheshire.
Introducing the Sigma Sports Letchworth Store
We are pleased to announce the opening of our third multisports store this spring. Located in Letchworth Garden City, North Hertfordshire.
Pirelli Bicycle Tyres
Sigma Sports visit the Pirelli Research and Development facility in Milan to see how the experts in performance tyres apply their knowledge to cycling.
Introducing the Sigma Sports Oakham Store
Learn more about the new Sigma Sports store located in Oakham.
Beyond The Bicycle
Premium cycling apparel, designed in Melbourne, Australia, MAAP are a small brand making a big indent in the world of cycling.
CeramicSpeed
Learn more about the people and technology behind the brand. Find out what happened when we visited CeramicSpeed, in Denmark.






































