Price Match Policy

At Sigma Sports we’re committed to offering great service and unbeatable value for money whether you choose to buy in store, from our website or over the phone. We understand that price is important, so we have a team dedicated to regularly checking our prices against our key competitors. *If we find a competitor offering a better nationwide price for an identical product and sold with the same service conditions, and in stock, we will lower our price to match immediately. We will also match competitor promotions and loyalty schemes.

If you do find a product being sold cheaper by one of our competitors then follow the steps below to receive your Price Match discount.

Price Match 

We’re regularly keeping an eye on offers from other retailers to ensure we deliver great value to our community. Every month we’re price matching an offer available at one of our competitors, ensuring you get great value with excellent Sigma Sports service.

This month we’re price matching a competitor's trade-in offer, allowing you to save up to £500 on a range 2018 bike or framesets. Simply add the relevant code to your basket on the checkout stage to save on your next dream machine.

£50 off £500 - £749.99 - MATCH50
£75 off £750 - £999.99 - MATCH75
£100 off £1000 - £1499.99 - MATCH100
£150 off £1500 - £1999.99 - MATCH150
£200 off £2000 - £2499.99 - MATCH200
£250 off £2500 - £3499.99 - MATCH250
£350 off £3500 and £4999.99 - MATCH350
£500 off £5000 and over - MATCH500

Terms and Conditions: Price match offers only available on select 2018 bikes and framesets. Excludes bikes and framesets marked 'sale'. Offer valid from 03/06/18 until 30/09/18. Can not be used in conjunction with any other offer. Not valid on finance or cyclescheme orders. Any applicable discounts are applied before any account discounts are calculated. Only valid on items showing in stock or in stock at supplier warehouse. Discounts can not be applied retrospectively. Sigma Sports reserves the right to end the offer at any time.

How It Works

Shopping Online

If you are shopping online please submit your price match request using the 'Seen it cheaper somewhere else?' method that features on all product pages or email our online Sales team at with the following information:

  1. Web address (URL) of the product on our site that you would like to price match
  2. Size and colour/flavour of the product if applicable
  3. Web address (URL) of the product at a lower price on competitor's website

Your card will be invoiced for the lesser amount and the funds will become available on your card again, Paypal payments will be refunded directly.

Shopping in Store

If you are shopping in store one of our team can assist you with your price match request and will verify price and availability with you on the spot.


  • We are unable to price match on non-UK websites at this time
  • The competitor’s item must be identical (colour, size etc)
  • The competitor’s item must be in stock at the time of the price match
  • The competitor must be based in the UK and sell direct to customers so no auction or marketplace retailers
  • The competitor’s price must be publicly advertised online and cannot include any membership or personal discounts
  • We cannot match any multibuy type offers
  • We will take into account any delivery charges that are applicable
  • We reserve the right to make additional charges for installation on price matched products
  • *We reserve the right to decline a price match request at our discretion
  • Price Match is not available when Cyclescheme or Interest Free Credit is used as payment
  • Price Match discount codes cannot be combined with any other offers

For more information call us on +44 (0)20 8614 9777 and select option 1 to speak to a member of our online sales team.

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