Price Match Policy

At Sigma Sports we’re committed to offering great service and unbeatable value for money whether you choose to buy in store, from our website or over the phone. We understand that price is important, so we have a team dedicated to regularly checking our prices against our key competitors. *If we find a competitor offering a better nationwide price for an identical product and sold with the same service conditions, and in stock, we will lower our price to match immediately. We will also match competitor promotions and loyalty schemes.

If you do find a product being sold cheaper by one of our competitors then follow the steps below to receive your Price Match discount.

Price Match Offer

Our 2019 bike price match is back.

For the whole of October we'll be matching a competitor's offer, allowing you to save up to £500 across an extensive range of 2019 models.

Whether you're looking for a high-performance racing machine or a reliable winter workhorse, now's the perfect time to treat yourself to a new ride.

  • £50 off bikes over £500 - With code: MATCH50
  • £75 off bikes over £750 - With code: MATCH75
  • £100 off bikes over £1000 - With code: MATCH100
  • £150 off bikes over £1500 - With code: MATCH150
  • £200 off bikes over £2000 - With code: MATCH200
  • £250 off bikes over £2500 - With code: MATCH250
  • £350 off bikes over £3500 - With code: MATCH350
  • £500 off bikes over £5000 - With code: MATCH500

Terms and conditions: Code valid on 2019 bikes only. Excludes all bikes marked sale. Excludes the following brands, Argon 18, Brompton, Colnago, Festka, Rondo, Seven, Vielo, 3T. Basket total calculated after any account discounts have been applied. Cannot be combined with any other offer. Discount can not be applied retrospectively. Not valid on finance or cycle scheme purchases. Prices and discounts may vary due to currency fluctuation. Offer ends 31/10/18.

How It Works

Shopping Online

If you are shopping online please submit your price match request using the 'Seen it cheaper somewhere else?' method that features on all product pages or email our online Sales team at with the following information:

  1. Web address (URL) of the product on our site that you would like to price match
  2. Size and colour/flavour of the product if applicable
  3. Web address (URL) of the product at a lower price on competitor's website

Your card will be invoiced for the lesser amount and the funds will become available on your card again, Paypal payments will be refunded directly.

Shopping in Store

If you are shopping in store one of our team can assist you with your price match request and will verify price and availability with you on the spot.


  • We are unable to price match on non-UK websites at this time
  • The competitor’s item must be identical (colour, size etc)
  • The competitor’s item must be in stock at the time of the price match
  • The competitor must be based in the UK and sell direct to customers so no auction or marketplace retailers
  • The competitor’s price must be publicly advertised online and cannot include any membership or personal discounts
  • We cannot match any multibuy type offers
  • We will take into account any delivery charges that are applicable
  • We reserve the right to make additional charges for installation on price matched products
  • *We reserve the right to decline a price match request at our discretion
  • Price Match is not available when Cyclescheme or Interest Free Credit is used as payment
  • Price Match discount codes cannot be combined with any other offers
  • We are unable to offer this Price Match policy for customers outside of the United Kingdom

For more information call us on +44 (0)20 8614 9777 and select option 1 to speak to a member of our online sales team.

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