Price Match Policy

At Sigma Sports we’re committed to offering great service and unbeatable value for money whether you choose to buy in-store, from our website or over the phone. We understand that price is important, so we have a team dedicated to regularly check our prices against our key competitors. If we find a competitor offering a better nationwide price for an identical product and sold with the same service conditions, and in stock, we will lower our price to match so long as it is economically viable to do so. We will also match competitor promotions and loyalty schemes, again, as long as it is economically viable to do so.

If you do find a product being sold cheaper by one of our competitors then follow the steps below to receive your Price Match discount.

How It Works

Shopping Online

If you are shopping online please submit your price match request that features on all our product pages or email our online Sales team at with the following information:

  1. Web address (URL) of the product on our site that you would like to price match
  2. Size and colour/flavour of the product if applicable
  3. Web address (URL) of the product at a lower price on the competitor's website

If we agree to match the competitor, your card will be invoiced for the lesser amount and the funds will become available on your card again. PayPal payments will be refunded directly.

Shopping In-Store

With the COVID-19 situation rapidly developing we have taken the decision to temporarily close our Hampton Wick store with immediate effect. Visit our Coronavirus information page to find out more.


  • We will price match all major UK competitors. A full list of competitors we price match against is available here
  • We are unable to price match on non-UK websites at this time
  • The competitor’s item must be identical (colour, size etc)
  • The competitor’s item must be in stock at the time of the price match
  • The competitor’s price must be publicly advertised online and cannot include any membership or personal discounts
  • We cannot match any multibuy type offers
  • We will take into account any delivery charges that are applicable
  • We reserve the right to make additional charges for installation on price-matched products
  • *We reserve the right to decline a price match request at our discretion
  • Price Match is not available when Cyclescheme or Interest-Free Credit is used as payment
  • Price Match discount codes cannot be combined with any other offers
  • We are unable to offer this Price Match policy for customers outside of the United Kingdom

For more information call us on +44 (0)20 8614 9777 and select option 1 to speak to a member of our online sales team.


Competitors we Price Match

  • Chain Reaction Cycles
  • Cycle Store
  • Cycle Republic
  • Evans Cycles
  • Halfords
  • Hargroves Cycles
  • JE James Cycles
  • Merlin Cycles
  • ProBikeKit
  • Pro-Direct Running
  • Runners Need
  • Rutland Cycling
  • Sports Shoes
  • Sweat Shop
  • Tredz
  • Tweeks Cycles
  • Wheelies
  • Wiggle

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