Introducing Sigma Sports

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Sigma Sports New Logo Step One


Over the last 25 years Sigma Sport has evolved from a pop-up shop run from a founder’s bedroom, to an international retailer, with a flagship store that attracts visitors from around the world.


Sigma Sports New Logo Step Two

Throughout that time, Sigma Sport has stayed true to its roots, focusing on every customer as an individual; whether you’re a road cyclist, triathlete, swimmer or runner, we provide expert advice and great service to support your needs.

Sigma Sports New Logo Stage Three

After 25 years as Sigma Sport, we feel the time’s right to refresh our brand.

Sigma Sports New Logo Step Four

We want to better represent the hard and varied work that our customers put into their training, and to remind ourselves of the different journeys our community are taking every day.

Sigma Sports New Logo Step Five

Whether it’s commuting to work, taking on an alpine climb, or diving into an open water swim, we understand the unique challenge each of our customers face.

Sigma Sports New Logo Step Six

And so, on the 16th January 2018, Sigma Sport became: Sigma Sports, launching a new brand icon that represents the journeys our customers go on, and the bespoke service we provide.

Sigma Sports New Logo

Our website moved from to on the 16th January, a small change which means you’ll still be able to login using your existing account details online and place an order with the same simple process as before.

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