Sigma Sports is turning 25, and we can't think of a better way to celebrate than getting out on our bikes. We'd love you to join us as we aim to ride 250km in 7 days, taking on everything winter can throw at us. We're pushing through those January blues and focusing on those summer smiles, knowing full well, they're built by those winter miles!

This is also a great chance to turn your hard-earned winter miles into savings. Everyone who completes the challenge will be able to register for a £10 voucher, valid on all orders over £50 at www.sigmasports.com.

The Sigma Sports - Ride 250 Strava Challenge starts on Tuesday 23rd January 2018, will you be joining us?

Wherever the 250 kilometres takes you, upload your ride photos to Twitter, Facebook or Instagram and use the hashtag #Ride250 and we will share our favourites.

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