UCI Road World Championships
Sigma Sports announced as official supplier of the UCI Road World Championships
London, England - Sigma Sports has today been announced as an official supplier of the 2019 UCI Road World Championships in Yorkshire. The partnership will see the UK’s leading Road Cycling retailer join forces with the UCI across a range of activities in the build-up to and during this year’s events in Yorkshire.
The Fan Zone
Whether you’re on the hunt for that perfect memento or just fancy browsing our collection of premium cycling kit, make sure you swing past our stand in the fan zone. We will be showcasing some of the coolest kit from Santini and shoes from Lake. This is the perfect opportunity to pick up an exclusive VEL Yorkshire Water Bottle and browse Black Sheep Cycling's Worlds inspired cycling clothing.
The UCI Road World Championships in Yorkshire is set to be one of the biggest events in the UK sporting calendar in 2019 and Sigma Sports’ Managing Director, Ian Whittingham is delighted to be part of this iconic event,
"We’ve got a rich history in supporting cycle sport, from our early days supporting the likes of Bradley Wiggins, to owning and running our own UCI Continental Road Team. To now be working alongside the UCI at their pinnacle event of the year is a huge honor for everyone involved at Sigma Sports"
The UCI are equally excited about the opportunity to work with one of the UK’s most respected international cycling clothing online retail platform. UCI President David Lappartient said,
"We are delighted by this partnership with Sigma Sports, a cycling retailer that is well-known with enthusiasts of our sport in Great Britain and that will propose fans with a range of Santini products carrying the famous UCI rainbow stripes"
The partnership will run across a number of areas and Sigma Sports Head of Marketing Calvin Cox sees this as another key marker in the continued growth of cycling in the UK.
“The World Championships is going to be another landmark for cycling in the UK, bringing the same level of excitement and reach as the 2012 Road Cycling events to a part of the UK that has well and truly fallen in love with the sport”
The opportunity for Sigma Sports to continue to grow awareness of their brand is clear, as Cox explains,
“We’ve traditionally been very well known in the South East of the UK, this iconic event provides a vehicle for us to share the Sigma Sports story with a new audience of passionate cyclists in the heart of Yorkshire and beyond”
Fans will soon be able to purchase their official UCI Road World Championships Kit by Santini from the Sigma Sports website and store, with a range of official merchandise also available from the UK's leading Road Cycling retailer.
Please note, all photos, unless specified are credit to Simon Wilkinson/ SW Pix