100 Percent

Derived from the desire to give their absolute maximum on the bike, 100% was launched in the 1980s in San Diego. Originally pioneers in the motocross industry, their synonymous attention to detail and pursuit to create the absolute best sunglasses on the market pushed them into the cycling industry. The 100% cycling glasses, sunglasses and triathlon glasses range is now worn by many top professionals, giving testament to their quality and striking aesthetics.