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The Technology Behind the Brand

Founded in 1889 by Charles Idoux and Lucien Chanel, Mavic, based in Annecy, France, is probably best known for its manufacturing of wheels. A company with a rich history of sponsoring events such as the Haute Route and races including the Tour de France, the French outfit are far from sitting on their laurels when it comes to the products they produce. Now firmly one of the leading lights in the cycling world when it comes to producing cycling clothing, helmets, shoes and wheels, we've taken a closer look at just some of the technologies that set their products apart from the competition.

EPS-4D Helmet Technology

Ahead of the game when it comes to delivering all-encompassing protection, Mavic's EPS-4D Helmet Technology boasts 30% more shock absorption than a standard EPS constructed helmet. MIPS has been used in many brands and on many helmets over the last few years and has been widely adopted by cyclists due to its ability to reduce rotational forces by adding a relative movement of 10 - 15 millimetres by incorporating a low-friction layer into the shell of the helmet.

'Superior engineering for impact protection' - EPS 4D disperses energy experienced from direct impacts, reducing the direct impact on the skull. A lighter construction than standard EPS, the EPS block construction is designed to deform during an impact to improve shock absorption.

Mavic Helmet with EPS 4D and MIPS technology

MIPS Brain Protection System

It has been proven that most impacts are experienced at an angle and unfortunately the resulting rotational forces transferred to the brain can cause long term damage. MIPS stands for Multi-directional Impact Protection System and has been added to many Mavic helmets to reduce the rotational motion transferred to the brain when the head experiences an impact at an angle.

Mavic All Road Pro Wheel with FORE Technology

FORE Technology

A Mavic patented technology, FORE consists of creating an attachment point for the spoke without removing material in the rim and without creating a hole on the inner wall of the rim. Mavic incorporates this technology into their rims by heating the rim and pushing the rim wall inwards, thus creating a threaded hole. The spoke nipple can then be directly threaded into the rim. This is all well and good but what does it mean out on the road? This technology increases durability and stiffness by 20% and, consequently, strength around the spoke/rim interface is also bolstered. Those running tubeless systems will also be pleased to hear FORE technology also eradicates the need for rim tape.

ID360 Hub

ID360 Hub

Instant power transfer, when you demand it. Instant Drive 360 is Mavic's ultra-reliable, quick-engaging rear hub. Comprising of a 40-tooth ratchet system which has been paired with large and low friction sealed bearings, the system is attached to plug and play axle end caps. This ensures the system is compatible with most hub and axle standards.

Reducing wheel weight, the oversized aluminium axle has been combined with a hardened alloy freewheel body. This combination saves 40 grams over the previous version. Fast engagement guaranteed, the 40-tooth dual ratchet system provides 9-degree engagement. The highly durable low friction radial seal keeps the elements out, ensuring your hubs will perform seamlessly whatever the weather.

Matryx Technology

When you hear the word 'Matryx', images of an early 21st-century sci-fi film may well come to mind. Although Matryx technology is cutting edge it definitely is not the stuff of fantasy. In layman's terms, Matryx is a coming together of two key materials, Kevlar and high-tenacity polyamide. The two are knitted together, and the result? An abrasion resistant, breathable and lightweight material that has been incorporated into many of Mavic's latest shoes.

Mavic SLR Outer Sole

SLR Outer Sole

Transferring power from your legs to the pedals shouldn't come with compromises. Mavic recognises how important it is to produce a shoe with a stiff sole. Enter the Energy Carbon SLR Outer Sole. With a low seven-millimetre stack height and six-millimetre front and rear cleat adjustability, the sole features rubber lugs to add grip and to improve durability. Weight is kept in check with the ten layers of directional carbon and PU inner foam construction. As well as keeping weight down, this composition also optimises strength.

Discover the complete Mavic range by following the link below.


About the Author

  • About Dan: After racing in Britain and France, Dan can now be found tackling gran fondos and riding around Dorset, Surrey and Essex.
  • Article Published On: 30 April 2019

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