The new Cervelo S5 Road Bike

Cervélo has officially announced the latest iteration of its flagship aero road bike, the S5. We take a closer look at this pro ready machine.

The Sigma Sports Cafe Ride - Lachlan Morton

A long distance record breaker and the pioneer of many modern cycling challenges, Lachlan Morton joins Matt Stephens for this inspirational episode of...

Introducing Dame Laura Kenny - A Sigma Sports Ambassador

It’s official. Dame Laura Kenny is a Sigma Sports ambassador. We are truly honoured and incredibly excited to be working with Great Britain’s most...

Announcing Sigma Sports new store in Letchworth

We are pleased to announce the opening of our third multisports store this spring. Located in Letchworth Garden City, North Hertfordshire.