Our exclusive new apparel brand
A brand with a conscience
We’ve spent over two decades bringing premium sporting goods to the cycling community and delivering the finest products the market has to offer. A degree of knowledge comes with this experience - a unique understanding of the wants and needs of the cyclist. Born out of Sigma Sports and two years in the making with a dedicated team, we are proud to present Universal Colours. As we take a step back from our consuming habits and consider their impact on the environment, conscious sustainability and ethical production become top priorities. Considerately sourced and progressively designed, Universal Colours is a brand with a conscience, prompting the mindful consumption of truly thoughtful, technical garments.
What's in a name?
Few sports allow us to be as entirely dwarfed by the landscape around us than cycling, whether it be sun drenched days finished with tall shadows and rolling descents, or leg-sapping climbs that lead to nothing but an awe-inspiring view. On crisp mornings or evening spins, the sensation of pushing the pedals is the one constant - rolling on year round. Universal Colours addresses the humble mark cyclists leave on the natural world, as well as the sense of community and closeness the sport forges through rare shared experiences; be they of adventure, escape or pure exhaustion.
Universal Colours wouldn’t bear this name if they weren’t just that: Universal. These are garments crafted for anyone who goes by two wheels, those who are in it for the sheer simplicity of the sport or understand just how easily bonds can be formed on a ride. Colours pays homage to the changing seasons and consistent rides that look different year-round, with the team at Universal Colours drawing on everything from 90s trainers to the topography of local areas for inspiration.
"Considerately sourced, progressively designed"
Aesthetics are obviously important to Universal Colours, with clean lines and subtle detailing characterising many of their garments, but it’s the craftsmanship behind these pieces that sets them apart in a heavily saturated market. Universal Colours have partnered with LTP, a Bluesign® accredited factory in Lithuania, for the production of the majority of their garments - as well as with factories that are internationally audited for social and environmental good practice. Bluesign® is a system that ensures products are manufactured with the lowest possible impact on people and the environment, with a responsible use of resources and safer, more sustainable working conditions for employees.
Conceived, designed, tested, and re-designed repeatedly by the Universal Colours team, these garments intertwine premium performance with ethical construction. Durable woven fabrics, recycled polyester and elastane are utilised to craft cycling wear that’s likely to become a firm favourite thanks to its light feel and contoured fit. Waste is minimal, with a use being found for leftover materials in the unisex gilet, musette and Mono mitts. Sustainability permeates all aspects of Universal Colours' creation and production processes, from garment conception through to the anticipation of delving into their recyclable packaging and uncovering the goods within.
The SS20 Collection
Universal Colours presents three ranges for the SS20 season; Mono, Spectrum and Chroma. A carefully curated palette of earthy tones filters through the ranges, with jerseys featuring elongated aero sleeves and an ergonomic cut that enhances comfort in the riding position. Both mens and womens bibs utilise a hybrid cell high density perforated foam pad for vibration damping comfort that endures on the most epic days in the saddle.
Mono takes its name from the dyeing process, referring to the garments being piece dyed with a single colour. This is a range of contemporary classics characterised by muted tones, superior fit and plush 100% recycled Italian fabrics.
Spectrum gives a flavour of what’s yet to come from Universal Colours, with nuanced prints leading this range and the name reflecting the sublimation process garments undergo during production.
Rounding off the collection is the Chroma range, taking its name from the pure, top-end performance materials that make up these garments. Woven fabric heightens durability to elevate these pieces and ensure they deliver consistently, ride after ride.
Sigma Sports X Universal Colours
From fixie crits to bun runs and laps of Regent's or Richmond, London's cycling culture is as diverse as its inhabitants. We at Sigma Sports have teamed up with Universal Colours in celebration of this rich community, acknowledging quintessential local routes with two exclusive designs uniquely influenced by the topography of our natural and urban surroundings. Sleek kit meets local pride in these original designs, full collection available soon.