Every Sigma Sports Black Friday deal in one place, from bikes, wheels and components to clothing, shoes, helmets, sunglasses and Garmin tech. Prices are up to 50% off, with a new daily deal from Monday 16th November building to the full Black Friday weekend.
From aero race bikes to lightweight climbers and endurance frames for long days in the saddle, find reductions on road bikes from the best brands in cycling.
Save on gravel bikes built for mixed surfaces, from race-ready frames for fast off-road events to versatile all-road bikes for bikepacking and winter miles.
The right size, the right fit
Sizing affects comfort, efficiency and how much you enjoy every ride. Not sure which size to choose? Our store teams can help using your height, inside leg and riding style, so you can buy with confidence.
If you want to go further, our bike fitting service sets your position up for the riding you do, whether that’s long sportives, gravel adventures or time trials.
Built by our workshop, ready to ride
Every bike is checked, built and set up by our workshop technicians before it reaches you, so it’s ready to ride out of the box. If you’d rather collect in person, choose collection from Hampton Wick, Oakham, Letchworth or Wilmslow. Our team will hand over your bike, check the fit and talk you through the setup.
Spread the cost
Save on a new bike through the Cycle to Work scheme and spread the cost through salary sacrifice. You can also spread the cost with finance as we offer a range of options.
Our teams ride, race and train, so the advice you get is based on experience, not a script. Visit a store, call us or use live chat, and we’ll help you find the right bike before the sale ends.