We are proud of our long history of supporting the cycle racing scene in the UK, and for 2023 are delighted to come on board as co-title sponsor of Britain’s biggest one day bicycle race, the Rutland–Melton CiCLE Classic.

Our involvement doesn't just extend to supporting the race though, as over the course of the weekend we will be hosting a range of exciting opportunities for you to get pedaling with us.

Sigma Sports x Hotchillee Rutland Classic Rideout

The Sigma Sports eBike Experience Day

Win a place in the CiCLE Classic Race Convoy

Save an extra 10% on purchases in our Oakham store

Rutland Classic Rideout

Rutland Classic Rideout

The Spring Classics are here, and we want you to have a slice of the action. On Saturday 22nd April, we’re hosting the Sigma Sports x Hotchillee Rutland Classic Rideout. Ride out with Hotchillee from the Sigma Sports store in Oakham, and tackle some of the most famous sections of the Rutland-Melton CiCLE Classic route.

Why sign up?

  • Enjoy a ride captain-led ride
  • Experience some of the most iconic sections of the CiCLE Classic course
  • Pick up FREE pre-ride nutrition
  • Head back to the store for FREE goodies from the likes of Muc-Off, Universal Colours and Vel post-ride
  • FREE post-ride coffee and cake at our Oakham store, courtesy of Caffe Velo Verde
  • An automatic entry into our competition to WIN a Wahoo KICKR Smart Trainer


Find out more and sign up now

The Sigma Sports eBike Experience Day

The Sigma Sports eBike Experience Day

Heading out to watch the Rutland-Melton International CiCLE Classic? If so, why not experience the thrill of an electric bike while you watch the race?

You can do just that on Sunday 23rd April at The Sigma Sport eBike Experience Day in Owston. This is your chance to take a spin on some of the most exciting eBikes on the market, from the very best brands. That's not all though, as our team of friendly experts will be on hand should you have any questions or want to learn more about the wonderful world of electric bikes.

CiCLE Classic Competition

WIN a place in the race convoy at the CiCLE Classic

Get that winning feeling with our exclusive competition. We are giving you the opportunity to WIN a place for you and a guest in the commissaire's car. Enjoy the best seat in the house to watch Britain's biggest one-day road bicycle race play out over the 183km course around Rutland.

All you have to do to be in with a chance of winning this money-can't-buy prize is head over to the Sigma Sports Instagram channel.

Enter now

Sigma Sports Oakham Store

Save 10% at the Sigma Sports Oakham store

To celebrate our involvement in the race, we are offering 10% off all items purchased in our Oakham store to customers until 31st May. Simply quote the discount code OAKHAM10 in store to save 10% on your purchases.

Find out more and read our terms and conditions



Cicle Classic podium 2022

We are extremely excited to be involved with the Rutland–Melton CiCLE Classic after fielding our very own UCI registered cycling team multiple times at the race over the years. As a retailer we have our fantastic Oakham store on the route of the 2023 race and are looking forward to welcoming all those local and those traveling to the area over the course of the weekend.

- Sigma Sports' CEO, James McEuen

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