Latest News & Launches
Keep up to date with latest news from Sigma Sports and on top of all the latest launches including bikes, tech, clothing ranges and more.
Introducing the Wahoo ELEMNT ACE Bike Computer
First Look at New SRAM RED 2024
Tour de France 2024 - Behind the Scenes with EF Education-EasyPost
Introducing the Specialized Roubaix SL8 Road Bike
Introducing the Specialized Tarmac SL8 Road Bike
Sigma Sports-Cannondale Race Team 2023 Riders and Sponsors
The Sigma Sports Cafe Ride
Where to ride gravel bikes?
Introducing the Wahoo KICKR MOVE and SHIFT
A Closer Look at the Specialized S-Works Range
Bradley Wiggins Visits Sigma Sports
Introducing Theragun Percussive Therapy Devices
Introducing Ortlieb
Introducing Shimano Ultegra R8100 and Dura-Ace R9200
Introducing Vel Luggage
Announcing Sigma Sports new store in Oakham
Introducing Wahoo KICKR ROLLR and POWRLINK
Introducing the Wahoo KICKR MOVE and SHIFT
Introducing Vel Wheels
Introducing the Garmin Edge 540 & 840 GPS Cycling Computers
Introducing: BMC Switzerland