Introducing Matt Stephens
Sigma Sports' New Ambassador
With the new rebrand at the start of 2018 and what with celebrating 25 years of Sigma Sports we thought it only right to mark the occasion with a new addition to the Sigma Sports team. A familiar face on the British racing scene and now a world renowned commentator, we're pleased to welcome Matt Stephens to Sigma Sports as a brand ambassador.
Life as a professional cyclist
A racing cyclist at heart, Matt's career as an amateur saw him win the prestigious Junior Tour of Wales, twice, as well as finishing eighth at the Amateur World Road Race Championships in 1995. Fast forward three years and Matt was crowned British National Road Race Champion, which provided him with the opportunity to turn professional with the Harrods Racing Team in 1998. The next step was a move to the Linda McCartney Racing Team, where Matt raced the 2000 Giro d'Italia. Battling through the three week race, with a series of nasty injuries after crashing, the Brit won over the hearts of the tifosi with this brave ride, in one of the sport's toughest races.
The Sigma Sports Connection
In early 2001 the Linda McCartney Racing Team folded and Matt joined Sigma Sport. This would be a 10 year relationship which would see the rouleur mix racing with a career in the police force, working for the Cheshire Constabulary. Ending his career after a crash and a broken knee at the 2011 Paris-Troyes, Matt moved from racing some of the sport's top races to commentating on them. Building a glittering career, commentating on events as diverse as the Tour Series and the BMX World Championships, we're proud to be welcoming Matt back into the Sigma Sports team for 2018 as a brand ambassador.
The Next Chapter
We're over the moon to be working with Matt on a range of exciting projects this year. From taking over our Instagram channel during the last week of the 2018 Tour de France to being one of the first to the ride the new Specialized Venge Disc Road Bike, be sure to follow us on Facebook, Instagram and Twitter to see what's next for Matt Stephens and Sigma Sports.