Latest Stories

Explore the latest Sigma Sports stories featuring the latest episodes of the Cafe Ride, Soigneur, deep dives into some of our favouite brands, bucket list cycling destinations much more. 

The Cafe Ride - Andrew Ridgeley

The Cafe Ride - Andrew Ridgeley

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Dame Laura Kenny's Sigma Sports Bike Fit

Dame Laura Kenny's Sigma Sports Bike Fit

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Matt Stephens and Phoebe Sneddon's Local Gravel Adventure

Matt Stephens and Phoebe Sneddon's Local Gravel Adventure

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Tour de France 2024 - Behind the Scenes with EF Education-EasyPost

Tour de France 2024 - Behind the Scenes with EF Education-EasyPost

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Cafe Ride

Watch the latest episodes of our hit YouTube series featuring some of the biggest names in cycling and other stars who share a passion for all things two wheels. Don't forget to browse the kit featured in each episode! 

The Cafe Ride - Andrew Ridgeley

The Cafe Ride - Andrew Ridgeley

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The Cafe Ride - David O'Doherty

The Cafe Ride - David O'Doherty

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The Cafe Ride - Greg Lemond

The Cafe Ride - Greg Lemond

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The Cafe Ride - Tom Pidcock

The Cafe Ride - Tom Pidcock

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The Cafe Ride - Tadej Pogačar

The Cafe Ride - Tadej Pogačar

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The Cafe Ride - Ethan Hayter

The Cafe Ride - Ethan Hayter

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Soigneur

Check out the latest Soigneur articles from Sigma Sports, designed to help you find the top cycling-friendly cafés, restaurants, and bars. Whether you're in need of a caffeine boost before your ride, a refreshing break in the middle, or a hearty meal to refuel after your adventure, this guide has got you covered.

Soigneur - Marna Coffee

Soigneur - Marna Coffee

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Soigneur - Hambleton Bakery

Soigneur - Hambleton Bakery

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Soigneur - Lodestar Coffee

Soigneur - Lodestar Coffee

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Bucket List

We've produced a number of bucket list guides over the years, highlighting the places that any keen cyclist should really tick off. 

A Cyclist's Bucket List: Girona

A Cyclist's Bucket List: Girona

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A Cyclist's Bucket List: HotChillee Rainmaker Rollercoaster

A Cyclist's Bucket List: HotChillee Rainmaker Rollercoaster

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A Cyclist's Bucket List: Bikepacking in Kyrgyzstan

A Cyclist's Bucket List: Bikepacking in Kyrgyzstan

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Brand Stories

At Sigma Sports we are proud to stock some of the leading brands in cycling. Check out these more in-depth stories with some of our favourite brands from over the years. 

Pirelli Bicycle Tyres -  An Obsession with Research and Development

Pirelli Bicycle Tyres - An Obsession with Research and Development

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Beyond The Bicycle - The Men Behind MAAP

Beyond The Bicycle - The Men Behind MAAP

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CeramicSpeed - Behind The Brand

CeramicSpeed - Behind The Brand

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Other Stories

312 Kilometres Against The Clock

312 Kilometres Against The Clock

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Welcome to The Anti Sofa Social Club

Welcome to The Anti Sofa Social Club

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Colnago: Factory and Museum Visit

Colnago: Factory and Museum Visit

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The History of Sigma Sport

The History of Sigma Sport

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The History of Sigma Sport - Part II

The History of Sigma Sport - Part II

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Behind the Scenes with the ITV Cycling Commentary Team

Behind the Scenes with the ITV Cycling Commentary Team

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